Frequently Asked Questions
General
What is MWire Consulting?
MWire Consulting, previously Marketing Wire, is a Shillong-based consulting firm that blends AI-powered digital tools with managed support services to help organizations serve better—from government agencies and nonprofits to manufacturers and entrepreneurs.
Where are you located?
We operate out of two offices in Shillong, Meghalaya—but our services are designed for clients across India and internationally.
Do you only work in Northeast India?
Not at all. While we’re deeply rooted in the region, our platforms and support models serve clients nationwide—and globally—who need locally tuned, high-impact solutions.
Careers
Are you hiring?
We’re always open to passionate contributors across tech, field ops, content, and strategy. Check out our Careers page or drop us a note.
Do I need a degree or tech background to apply?
Not necessarily. We care about problem-solving, ownership, and intent. Skills come in many forms—digital, social, operational.
Can I work remotely?
Most roles do offer remote-first setup, with occasional travel, depending on project needs.
Services
What are managed support services?
These include helpline teams, multilingual survey crews, and project monitoring units that combine tech with trained human support for things like grievance redressal, campaign feedback, and impact tracking.
Can we request a demo or pilot?
Yes. We encourage pilots, especially for public sector and nonprofit teams. Just reach out via our Contact page and we’ll guide you through options.
Do you offer multilingual support?
Absolutely. From bot interfaces to survey teams, we support multiple languages—including regional dialects—depending on your needs.
Can we use AI for survey analysis and feedback classification?
Absolutely. We use machine learning to classify responses (positive, neutral, negative), detect trends across time or regions, and flag actionable insights automatically—saving weeks of manual data sorting.
Can you build custom AI tools for agriculture, governance, or manufacturing use cases?
Yes—and we love this kind of work. From automated grievance classification in government portals, to AI-led WhatsApp support for agri inputs, to predictive maintenance alerts in local workshops—we build what’s meaningful, not generic.
Services
Can MWire help with helpline setup and management?
Yes. We deploy trained teams and backend tech to run helplines for grievances, service access, mental health, and program feedback—complete with call workflows, reporting, and quality monitoring.
Can you build dashboards for monitoring & evaluation (M&E)?
Yes—we specialize in M&E dashboards that track KPIs, outcomes, and field data for nonprofits, government programs, and businesses. These can be customized to show real-time insights, export reports, and share progress with funders.
Do you offer chatbot services for field support or citizen access?
We do. Our chatbots are built to handle local languages, sentiment-driven responses, and integration with survey tools or helpline escalation protocols.
Do you work with clients who have no tech team?
Yes—we often serve organizations without in-house tech. Our services are designed to be plug-and-play, with training, documentation, and ongoing support so your team isn’t overwhelmed.
Can your services integrate both tech and human support?
That’s our strength. For example, you could run a citizen helpline powered by live agents and supported by chatbots, with an analytics dashboard to monitor engagement and flag service issues.
Partnerships
Who are your typical clients?
Government departments, public agencies, nonprofits, small businesses, agri programs, urban innovation projects, and manufacturing units.
Can we collaborate on funding proposals or grant applications?
Yes—we often co-design technical scopes and digital strategies for funders and consortiums. Let us know early in the planning phase.
Partnerships
Do you provide trainers or just the toolkit?
Both options are available. We can send facilitators, train your staff to lead, or hand over a complete toolkit with slides, handouts, and activity prompts. It’s modular by design.
Can we include hands-on elements like chatbot building or dashboard design?
Yes—and we encourage it. Workshops can include step-by-step builds using free or low-cost tools, letting participants walk away with something practical—ideal for nonprofits, local governments, or startups.
Any popular themes we can plug into?
Here are a few proven workshop tracks:
- AI for Public Good: Ethics, use cases, and demos in service delivery
- No-Code Power: Tools for admins, NGOs, or frontline workers
- M&E in Action: Building real-time dashboards and workflows
- Storytelling That Converts: Content, campaigns, and audience psychology
Technical & Support
Do your solutions work in low-connectivity environments?
Yes—many of our platforms are designed to function offline or in bandwidth-constrained areas.
Can we integrate your tools with our existing systems?
In most cases, yes. We provide API support and customize features to match your workflows
How secure are your platforms?
Security is baked in—whether it’s data protection for helplines or role-based access for dashboards. We follow best practices and adapt to client protocols.
Do you provide custom website or portal development?
Yes—MWire builds fast-loading, mobile-friendly sites and dashboards using frameworks suited to shared hosting or resource-constrained environments. Sector pages, grievance portals, and landing sites with chatbot or helpline integration are part of our toolkit.
Do you offer ongoing tech maintenance or just one-time builds?
Both are available. Many clients opt for ongoing support—monthly checks, CMS updates, and UX refinements based on user behavior. Our team adapts to your bandwidth and tech literacy level.
Can you manage hybrid deployments (tech + people) across locations?
Yes—that’s our core strength. For example, we might set up WhatsApp bots and dashboards for five districts, and pair that with field surveyors and call agents managed centrally. You get a unified ops model, without building it all yourself.